Content creation can be intimidating for anyone, but especially for those who are just beginning their journey as content creators. I consider myself a pretty experienced content creator and blogger. My favorite part about holding some amount of experience in this creative field is being able to share my tips, tricks, and ideas with other content creators. I have enjoyed having the ability to learn what works and what doesn’t throughout my time as a content creator, and now I am looking forward to sharing my experience with you all - the Clutch Creator community!
This is the first and most critical part of being a new content creator. Being sure that you fully understand what your audience is looking for in your content is something that, unfortunately, a lot of online creators tend to overlook. To make this easier, I try to put myself in my audience’s shoes in a way. If you were to come across your profile or company on social media, what kind of content would you like to see? This is something that has helped me a lot not only in blogging but in creating content for social media as well. I’m previously guilty of forgetting that the content I create isn’t for my viewing experience. I often find myself having to remind myself that I am creating content for other people and targeted audiences. Make sure you take the time to fully understand what your audience wants to see rather than what you want them to see.
Improving skill level is often seen as something that just comes naturally with time; however, taking time to intentionally improve your expertise in content creation can make a large difference. One idea is to search online for common mistakes that other content creators and businesses make. I found it useful when I first started blogging to look at commonly misused words and terms. My point is that making yourself aware of common mistakes will help you look more professional to your audience and potential employers as well. In addition to awareness of mistakes, although it sounds cliche, practice makes perfect. Try to find a way to use your skills for fun. Create a fun video of yourself going out on a hike or enjoying a nice walk. Not only is it fun, but you’ll gain more experience in editing, content writing, and related skills that come with practicing content creation.
This is not how it sounds, so be sure to read further! Talking about yourself, especially if you’re representing a company through your content creation, can be seen as a negative attribute and can potentially have the opposite effect of what you wanted. For example, instead of saying “ *company name* is the best because…”, try rewording the sales voice by mentioning your customers or previous company successes. An example of this type of sales voice would be “ *company name* delivers consistent work to clients, providing an even better experience…” and so on. Using words such as we, our, or other possessive pronouns/adjectives can not only make your client’s tone of voice sound pitch-y or sales-y but can even turn away potential customers and clients. Just be aware of the words you’re using when creating content.
It is a given that the more content you create, whether that’s for a website or social media page, the more traffic you’ll attract. For example, I post new blog content three times a week; however, my personal Instagram profile only gets about 1-2 posts every couple of weeks. While being less active on my profile is my choice, it can have a negative impact if you’re creating content for actual clients. Being active on whichever social media platform(s) you’re using is essential for that client’s success. No content creator wants to be the one that makes the client lose followers solely because of inactivity. Activity shows not only that you care about the client’s goals, but will also build a trusting relationship between you and your client. So, be sure that you’re creating content as often as you can - especially when you’re working for someone else.