How-To: TikTok for Business

1. Set Up Business Account

• Download & open TikTok.
• Create a new account.
• Tap “Me” in the lower right corner, then hit Edit Profile. This is where you can add a profile picture, bio, and other social media links.
• To switch to a business account, simply tap the three dots in the upper right corner and then tap Manage Account.
• Tap Switch to Pro Account and choose Business.
• Choose the best Category that represents your business and hit Next.
• You’re all set!

2. Create a Business Strategy

• Identify your target audience.
• Find your competitors.
• Set goals.
• Plan a content calendar. Decide what content you will create and when you will post it.

3. Optimize Your Profile

• Identify your brand in your profile photo.
• Keep your bio short, but still descriptive.
• Choose the best link to attach to your profile.

4. Create High-Quality Content

• Create content that people are attracted to and want to watch!
• Only post your best work.
• Take a good amount of time to edit.
• If you’re using a specific sound where you are mouthing the words, make sure your movements actually line up with the sound. 
• Be yourself! People are attracted to authenticity!
• Make sure your video is clear and looks good. Don't post bad-quality content.
• Utilize hashtags and trends.

5. Engage with Your Audience

• Respond to comments and questions!
• Utilize video response when possible.
• Try live-streaming to further engage with users.
• Comment and like other users' content.
• Respond to direct messages.
• Keep up with trends!

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