August 29, 2022
Clutch Creator Resources
Brand ambassadors are an amazing asset to a business looking to market to a specific group and build out a solid brand identity. Utilizing brand ambassadors helps humanize a brand and establish personal relationships with the consumers the brand is targeting. When businesses take this marketing approach over typical advertisement tactics it can help to build trustworthy relationships in the field for consumers to consider in their purchase.
Gen Z has changed the game when it comes to how consumers want to receive marketing information. Businesses have seen this and want to understand the best approach to reach this market in a way that is trustworthy and appealing. Because of this, there is a multitude of student brand ambassador positions available at many start-up companies looking to get their name out there, including US at Clutch! There are so many benefits for not only businesses having brand ambassadors, but for students alike.
A brand ambassadors main goals are to develop strong brand awareness between the company and consumer. This can be done through various digital marketing efforts such as consistent social media, writing blog posts, and email/SMS marketing. Technology advances have only emphasized the digital marketing world growth and what better time than student years to develop these skills in a professional manner.
Becoming a brand ambassador can be a great edition to your student resume. Taking the skills like building brand awareness and engaging users can be transferable to developed a marketing strategy that lead to $X revenue. If helping with the digital marketing efforts skills like social media ads and blogs can transfer into social engagement metrics as well. These are highly sought after skills that companies look for when hiring in the marketing field!
Although social media is a great tool nothing beats the energy of meeting with people in person. A lot of businesses will throw pop-up events for students and utilize their Brand Ambassadors to network and share more about the brand. This is a great way for students to develop public speaking skills that they can carry with them into the working world.
Being a student typically comes with a demanding school schedule and sometimes if you're an athlete a workout schedule. Trying to throw in a job on top of that can be daunting. However, brand ambassador roles are the perfect solution for college kids to make some extra money in a very part time role.
Who doesn’t want free stuff? Student brand ambassadors can benefit not only from employment and building entrepreneurial skills, but also receiving things like free swag, discounts, and more!
