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January 30, 2023
Clutch Client Resources
When TikTok first started to become popular, many individuals questioned not only whether or not the social platform was safe, but also whether or not it was an effective marking tool that they should utilize it. As TikTok continues to increase in popularity year after year, it is important to recognize the positive aspects of this social platform. How can TikTok actually help your social media plan? Here I have provided three main points that all businesses should consider when thinking about utilizing TikTok.
TikTok has been associated more with the younger generations, likely because of the number of influencers and content creators on the platform, there is actually a higher number of users ages 25 or older. Because of the vast range of ages found among users, TikTok is one of the most effective social media platforms you could utilize.
Because TikTok is a video-based platform, utilizing it is one of the easiest ways to present your product authentically. Clients and customers will hold higher confidence in your company because you are physically present while speaking about your product or service. Being authentic through your content on TikTok attracts clients quicker than an average Facebook post would. Authenticity is a powerful tool, especially when it comes to a platform like TikTok with thousands upon thousands of active users a day.
Perhaps the most important reason that businesses should utilize TikTok is the convenience of trends. Trends are really what makes TikTok unique. It is easy to see what sounds or hashtags are trending on TikTok. You can either spend a good 10-20 minutes scrolling through your feed and paying attention to what voiceover audio or music you see being used the most, or you can simply go to where you would create a TikTok and scroll through TikTok’s trending category. Either way, utilizing trends and trending audio can allow your content to be seen by even more people. Utilizing trends has been seen as an effective marking strategy as it has helped businesses of all sizes rise to success.
