What Does a Social Media Management Job Entail?
August 29, 2022
Clutch Creator Resources

What Does a Social Media Management Job Entail?

Social Media Manager Job Duties & Responsibilities

As social media has become a catalyst for digital marketing, you might be wondering what exactly are the duties and responsibilities of a social media manager? Social media management is one of the newest, and most exciting professions that has emerged from social media. So what are social media manager duties? A social media manager is responsible for strategically managing social media marketing campaigns to promote a brand, product or service. Their goal is to increase the engagement and interaction with existing and potential customers through social media platforms like Instagram, Twitter, and TikTok. I’ve created a shortlist of some of the most common social media duties to help you get started.

Create a Social Media Strategy

How does a social media manager create a social media strategy? As a social media manager, you can use Pinterest, Twitter, and Facebook to drive traffic to your website, but that is only the beginning. You can use these platforms to generate brand awareness, build relationships with your customers and prospects and improve customer service. The best way to manage all of this is by developing a social media strategy. Here is an example of steps to get started:

1.Determine Your Goals

2.Conduct an Audience Analysis

3.Build Your Foundation

4.Create Content for Each Platform

5.Develop a Schedule for Posting Content

6.Develop an Engagement Strategy

7. Measure Performance Metrics

Create Content Consistently

In order to create content on a regular basis, you need to create a schedule and stick to it. It’s also important to know what type of content works best for each social platform. For example, Twitter is great for short witty updates while Facebook is better suited for longer posts.

The easiest way to create content consistently is by batching. Batching means creating several pieces of content at the same time. This ensures that the quality of your work stays consistent and you don’t exhaust yourself by trying to come up with new ideas daily.

Engage with Your Audience

Having an active social media presence on multiple platforms and have a large number of fans and followers is one thing, but, if these fans and followers are not engaging with your content, then your social media efforts may go to waste. So, here’s how you can create an engaging social media strategy to ensure your fans and followers on social media are engaged with your content:

1. Share engaging content:

If you want to increase engagement on your social media posts, then you will have to share engaging content. This way, your fans and followers will get more interested in reading your posts and sharing them with their friends. You can ask them questions or share engaging photos or videos that they can relate to.

2. Make it easy for users to engage with your content:

You must make it easy for the users to engage with your content. For example, if you are asking a question in the post, then make sure that there is enough space for the users to answer it in the comment section. If you are sharing a photo or video, then provide a link below it where the users can click and visit another page.

3. Build community through conversation

Taking the time to respond to comments and comment on similar platforms just before and after posting content is a secret weapon for driving engagement growth. Test this theory out 30 minutes before your post and for 30 minutes after. Thank me later! 

Measure Performance

Ok so now you have your strategy, posting consistently, and you are engaging with your audience, but how do you know if it's working? Measuring your social media performance will help you narrow in on what's working and what isn't, so you can build on your successes and improve on your failures. Tracking social media metrics doesn’t have to be hard. Here are the four key steps to get started:

1. Set goals for your business

2. Choose the right metrics to track

3. Know how to measure those metrics using tools like Google Analytics, IG/Facebook Insights

4. Analyze the data and make adjustments


Social media manager duties encompass many different things. There is likely no “one size fits all” approach to social media manager jobs, so be sure to develop a firm understanding of what your job entails and how you should approach it. This field can be exciting, rewarding, and fun. It involves plenty of tasks as well as different types of work. As you can see in this guide, there is no shortage of social media manager jobs out there. So if you are still trying to find your place in this industry, don’t give up. 

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Written By:
Dominique Ledesma
Dominique Ledesma
Talent Program Manager
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