October 11, 2022
Clutch Client Resources
Looking for a fresh perspective? You need to hire a Clutch digital marketing student as Millennials and Gen Z-ers are your future target customers! These students are the unsung heroes of the digital marketing space. When I say this, I'm referring to entry-level candidates who are just starting their first college degree or even just beginning as a part-time student. Entry-level candidates are young, full of new ideas and don't regurgitate solutions that were taught to them. They want to prove they can do the job, and they're willing to work hard to do so. A marketing student hasn't yet escaped their education bubble and been corrupted by real-life marketing issues. They are still ready to learn, understand, and be molded into a highly effective marketer. But why hire an inexperienced employee when you can experience a fresh set of skills from someone who knows everything? This blog discusses why your recruiting efforts should start with hiring a marketing student.
Most students go into college knowing that digital marketing is an important part of the modern economy, which means that they're going to make sure they learn as much about it as possible. This means that they're probably better at digital marketing than seasoned professionals who've gotten stuck in their ways, or who haven't been able to keep up with the fast pace of learning needed in this industry. A good student will be excited to learn anything new that you teach them, and will bring a sense of wonder and excitement to your team.
If you're a small business owner or entrepreneur, you'll know that any marketing budget can get stretched pretty thin. That's why it's important to get the most bang for your buck when hiring entry-level talent—these students are just as capable and creative as their more experienced counterparts, but their wages may be significantly lower.
Students are plugged into what's popular/viral online, so they can help you get your message out there where people are already paying attention. The strategies students use to market themselves are the same tactics you can use for your company, and that can mean big results for very little upfront investment!
They will come up with fresh ideas. Hiring someone straight out of school means you're bringing in new blood—literally! You'll be bringing someone in who hasn't developed bad habits or gotten stuck in any ruts yet, which means they'll be able to think outside the box when it comes to developing strategies for your company.
Students are eager to learn and grow and hiring them is mutually beneficial. When you hire a student, you're helping them get the experience they need and hone their craft while they help you with your business. Win-win!
