Maximizing Your TikTok Presence: The Benefits of Hiring a Full-Time Manager

1. Expertise

Like every social media platform, TikTok has its own personality and rules. One great thing about hiring a full-time TikTok manager is that their sole focus is TikTok. You won’t have to worry about your TikTok manager getting caught up with managing other social media platforms, because they are getting paid to put 100% of their time into managing your TikTok account. Not only will you have content continuously rolling out to viewers, but you will also have an individual whose expertise is TikTok. Hiring a full-time TikTok manager also allows that individual to become familiar with all of the ins and outs of the platform itself - perfecting their work as they go. 

2. Execution

It’s no question that TikTok is known for its constant roll-out of new trends. Some trends can last anywhere from a couple of days to a week, while other trends can last a little longer from a few weeks to even a month. For example, Meghan Trainor’s song “Made You Look” has been the top song on TikTok for a month now and continues to be utilized by users all over the world. It is likely that your TikTok manager will spend a good amount of their time searching for new trends to utilize for the company. This is yet another positive aspect of hiring a full-time TikTok manager - because missing even just a couple of days on TikTok can cost you trends that could’ve helped gain followers. 

3. Management & Tone of Voice

From comments to direct messages from clients, having a TikTok manager is a great way to be able to relax when it comes to the management of your company voice. It is vital that one person control the voice of your brand. Too much differentiation can cause a loss of followers and clients. Let’s say someone tags your company in a post. Your TikTok manager (one person) will see the tag and be able to comment on the post in a way that positively reflects the values of your company. Having too many people managing the account could cause controversy in the tone of voice that should be used with clients - ultimately negatively affecting your brand’s progress on the platform. 

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